SEO Definition
Search engine optimization (SEO) is
the process of improving the volume and quality of traffic to a web site from
search engines via "natural" ("organic" or
"algorithmic") search results. Usually, the earlier a site is
presented in the search results or the higher it "ranks", the more
searchers will visit that site. SEO can also target different kinds of search,
including image search, local search, and industry-specific vertical search engines.
Classification of SEO
There are two types of SEO:-
01.White Hat SEO: When we follow rules and regulation in
search engine optimization then it is called White Hat SEO. The other name of White Hat SEO is Ethical SEO.
White Hat SEO has two kinds,
·
On Page Optimization:
In the time of preparing a web site we should do some SEO to attract visitors,
this is called On Page Optimization.
·
Off Page Optimization:
To increase traffic when we do some SEO from outside of the web site then it is
called Off Page Optimization.
The list of works for
Off Page Optimization:
1.
Directory Submission
2. Comment Posting
3. Article Submission
4. RSS Submission
5. Classified Ads Submission
6. Press Release Submission
7. Social Bookmarking
8. Forum Posting, etc.
2. Comment Posting
3. Article Submission
4. RSS Submission
5. Classified Ads Submission
6. Press Release Submission
7. Social Bookmarking
8. Forum Posting, etc.
02.Black Hat SEO: When we don’t follow the rules and regulation
in search engine optimization it is called Black Hat SEO. The other name of Black
Hat SEO is Unethical SEO.